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Shopee 3D OOH

3D Animation, Compositing


Shopee International - 2022

In this OOH (out-of-home) project, I was responsible for creating the middle part animation for the monster character.

This animation showed the monster clicking a phone and getting excited. I was also in charge of preparing the 3D objects that the monster wears in the animation.

The project was successful and ran smoothly due to the skillful team at Shopee Brand Creative. This team was able to help prepare the 3D model of the Monster and the building, as well as handle the rigging, lighting, and rendering for the animation. With their help, we were able to create a high-quality and engaging animation that met the project goals. Overall, it was a great experience working with such a talented and dedicated team.


3D OOH (Out-Of-Home) advertising is a form of advertising that uses three-dimensional elements to grab the attention of consumers in public spaces. It can take many forms, including billboards, street furniture, and interactive displays, and is used to attract attention and engage consumers in a memorable way, ultimately leading to increased brand awareness and sales.

Day and Night

To increase engagement, we created two versions of the videos to be played on the biggest 3D OOH (out-of-home) advertising spots in Jakarta. The first version is designed to be played during the day, while the second version is designed for nighttime viewing. Both versions feature the same content, but the lighting has been adjusted to match the environment at each time of day. This ensures that the videos are still visually appealing and easy to view, regardless of the time of day.

Although the nighttime version of the video may be more visually striking when viewed on the OOH advertising spot, it can be more challenging to capture on camera. This is due to the lower lighting levels and the potential for increased image noise or grain. Despite these challenges, we were able to create a high-quality version of the video for nighttime viewing, ensuring that it would be just as effective at engaging viewers as the daytime version.

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